Quite frankly, Nepal belongs on the last pages of most American export sales plans. Some U.S. marketers put considerable effort into the kingdom because they operate with the attitude of British mountain climber George Herbert Leigh Mallory. When Mallory received an inquiry in the 1920s about the reason he wanted to climb Mount Everest on the Nepalese border, he replied: ``Because it is there.'' Story by Miami Herald.
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